Search results for "Communication policies"
showing 2 items of 2 documents
EU Communication in the Member States: Comparative Analysis of Finnish and Italian Communication Strategies
2008
The aim of this paper is to analyze the information and communication policies and strategies developed by the European Union between 2001 and 2006 and their implementation in two member states, namely, Finland and Italy, from a public relations perspective. Six EU information and communication policies are presented, and it is discussed whether or not these policies affect the communication actions of the two selected member states and how these states have implemented them. The results indicate that EU communication strategies during this period were very similar in both countries and not sufficiently tailored to their individual needs. The study is based on a content analysis of EU docum…
Key factors of information management for crowdfunding investor satisfaction
2021
Abstract Crowdlending platforms are becoming increasingly important as a collective financing mechanism for entrepreneurs and small and medium-sized enterprises (SMEs), especially those at an early stage. This study, which is based on a survey of investors on a Spanish crowdlending platform, uses fuzzy-set qualitative comparative analysis (fsQCA) to examine investor satisfaction with crowdlending platforms. Specifically, the study examines communication policies and the quality of the investor experience based on the information provided by these platforms. The value of this article lies in its examination of the antecedents of crowdlending investor satisfaction. The analysis shows that the…